What is PPWR and Why Does McCue Provide Declarations of Conformity?
The EU Packaging and Packaging Waste Regulation (PPWR)
The Packaging and Packaging Waste Regulation (PPWR) is a new European Union regulation designed to reduce packaging waste, improve recyclability, increase transparency, and support a more circular economy. The regulation entered into force in 2025, with many requirements beginning to apply on 12 August 2026.
PPWR affects companies that place packaged products on the EU market, including manufacturers, importers, distributors, brand owners, and e-commerce businesses. Its goal is to ensure that packaging is designed, documented, and managed in a way that minimizes environmental impact throughout its lifecycle.
What is a Declaration of Conformity (DoC)?
A Declaration of Conformity (DoC) is a formal document in which a company confirms that specific packaging complies with applicable PPWR requirements. Under the regulation, the company placing packaging on the EU market under its own name or trademark is responsible for maintaining this declaration and the supporting technical documentation.
The DoC serves as an official statement that the packaging has been assessed against relevant regulatory requirements and that evidence supporting compliance is available if requested by customers or regulatory authorities.
Why Are These Documents Available on Our Website?
McCue provides access to applicable Declarations of Conformity to support transparency and regulatory compliance for our customers and partners.
These documents help demonstrate that our packaging has been reviewed against applicable packaging requirements and that supporting compliance information is maintained as part of our regulatory record keeping process.
By making these documents available online through a QR code and dedicated landing page, we can:
- Provide easy access to current compliance documentation
- Support customer and regulatory information requests
- Maintain document traceability and version control
- Facilitate future compliance updates as regulations evolve
- Improve transparency regarding packaging materials and compliance commitments
This approach aligns with the documentation and traceability objectives established by PPWR and future digital product information initiatives within the EU.
McCue's Commitment
McCue is committed to responsible packaging stewardship and ongoing compliance with applicable environmental regulations. As packaging requirements continue to evolve, we will maintain and update relevant documentation to support transparency, regulatory compliance, and sustainability objectives across our global operations.
